"Hongxing Erke" Everyone Can Become The First.

Brief introduction Erke Founded in June 2000, it is a leading sports brand in China. The group now has "Hongxing Erke" and " ERKE "Two global brands, including sports shoes, sportswear and a wide range of sports accessories. The group has nearly 10000 employees and has 19 international configurations. Shoemaking Production line, annual production of 17 million pairs of sports shoes. In 2005, Hongxing Erke was successfully listed in Singapore and became the first domestic sports brand to be listed abroad. In 2007, Hongxing Erke proposed the brand spirit of "TO BE No.1", sponsored the Korean Olympic delegation, and launched the Hongxing Erke with an international brand marketing strategy. brand The road of internationalization.

Adhering to the business philosophy of "down-to-earth and extraordinary interpretation", Hongxing Erke has risen rapidly in the domestic and international markets, and has achieved remarkable achievements. It has won the honor of "China famous trademark", "China's famous brand", "China's 500 most valuable brands", "ten influential brands of China's industry", "Asian brand 500 strong" and "Forbes" Asia's 200 best.

People oriented, technological innovation. Hongxing Erke devoted itself to the R & D and production of professional technology and sports equipment, promoted the high sports performance, promoted the dissemination and progress of human sports civilization as the mission of the enterprise, established the brand strategy of "technology leading" at the beginning of its establishment, established the first perfect product development and technology Research Center in China, and took the lead in cooperation with the world's top sports research institutes, and established the leading biomechanics laboratory in China, the first technology brand in the country. Its own research and development of GDS ground damping system and other sports technology, are leading in the domestic industry.

It is the goal of Hongxing Erke to set up a century old enterprise and set up a hundred year international brand. In order to build the world's leading sports brand, To Be No.1 has a spirit conforming to the Olympic spirit of "faster, higher and stronger". In the same year, Hongxing Erke launched the Olympic strategy in an all-round way, becoming the "global partner of the North Korean Olympic Committee" and sponsoring the first gold medal of the 2008 Beijing Olympic Games, "women's weightlifting 48 kilograms". In 2008, Hongxing Erke extensively joined the international high-end sporting events, landed in the NBA arena, joined the Spanish League, and joined the International Table Tennis Federation, naming the sponsorship of the Qatar Open, laying a solid foundation for the internationalization of the brand, and actively stepping closer to brand internationalization.

At the same time, Hongxing Erke actively supports the top tennis competitions at home and abroad, such as the international women's tennis series and China Tennis Grand Prix, and supports the development of Chinese tennis. From 2005 to 2008, Hongxing Erke sponsored the WTA Guangzhou women's tennis open. In 2006 and 2007, it won the sponsorship of the international women's tennis series. In 2007 and 2008, it continued to sponsor the China Tennis Grand Prix. In 2009, with the ATP1000 masters competition permanently settled in Shanghai, becoming the highest level tennis tournament in Asia, Hongxing Erke hit hard and became the official clothing partner of the 2009-2013 year Shanghai ATP1000 masters competition.

"The Swan spreads its wings and makes a great leap. Its wings are already on its way." In the future, Hongxing Erke will continue to strive for excellence and participate in sports events in a more positive way. It is committed to supporting and promoting the development of China's sports industry, grasping the opportunities given by history, striving to forge ahead, creating new brilliance continuously, striving to build the world brand, and striving to build Hongxing Erke into the world's leading apparel brand.