Ding Zhaoling: How To Keep The Old Customers In The Gold Clothing Guide?

　　 clothing Shopping guide has become a shortage of talents in the garment industry. If you want to be a successful clothing guide? This is a problem that many clothing stores and clothing business managers are very concerned about. Mr. Ding Zhaoling, a Chinese store marketing expert, interacts with netizens online to teach clothing purchasing skills. Netizens actively asked questions, Ding Zhao asked him patiently to give a lively and professional lesson to his colleagues.

User: according to the 28 law, a successful one. Shopping guide We need to keep the old customers as far as possible. What advice do you have in this regard?

Ding Zhaoling: Yes! clothing brand 80% of store sales are often carried by 20% old customers. In my training for franchisees in the footwear industry, I often talk about a theme "two principles of store profitability", one is the continuous development of new customers into the store, and the other is constantly maintaining the return of old customers. In order to retain the old customers, I have the following suggestions: 1, do a good job of customer VIP file registration; 2, make full use of the customer relationship in the sales link; 3, strengthen the humanized service etiquette in the sales link; 4, tell the customers what kind of goods they will arrive in a few days; 5, tell the nearest promotional time and gifts to customers; 6, call the customer for after-sales service; 7, telephone invites customers to come to the store again for their services; 8, remember the customers' birthday; 9, hold the old customer Association.