Cultural Marketing Of Garment Enterprises

The beginning of the speech is the relationship between culture and marketing. Of course, there are different words.

Recently, the reference rate of culture is very high. Whether from the national strategic level or from the tactical level of cultural industry, to the leaders of the country and from all walks of life, people are actively discussing and promoting cultural innovation, forming industrialization and ultimately becoming the core competitiveness of the country.

Just as we think that "cultural spring" is coming, tell us a message at a tactical level. Don't be too optimistic.

The road of "cultural" marketing is doomed to be "long road". We have to continue to search for it.

Why do we have such a situation? I think there are three aspects of the issue of relevance. It is worth discussing and discussing that we believe from ancient times that saints or great men need to make contributions in three aspects: liking, liking and meritorious service.

I borrow here to describe the three levels of cultural marketing in China's current clothing enterprises.

In the face of different cultures and different discourse systems, if we blindly follow the Western interests and choices and abandon our core values and unique value proposition, we will be very difficult to sell our clothes even if we are assimilated and bought by others. Let alone marketing our own clothing brand.

In garment enterprises abroad

We must unify our core values and our own ideas, and then spread them out to form a strong promotion force so that we can truly become independent in the world and use culture to influence and touch the consumers of the world.

Of course, it is proved that the old saying is right: the more national, the more the world.

Let's look at Lide.

I do not say much about the status of morality and values in culture, I believe you all know.

Since ancient times, China has been a country that values morality. Whether it is education or imperial examinations, morality is the first priority.

Today, under the banner of ideological emancipation, we have carried out the emancipation of false ideas, subverted the traditional positive image of Chinese people into negative images, and praised the evil side of Chinese culture as a good side.

The consequences of this spread alone prove the intention of moving closer to western culture.

The second is meritorious service.

If you want to ask what is a marketing strategy for clothing enterprises, I will say that it is packaging.

Because I believe there is no culture in the world that is perfect. All the foreign cultures we can see are packaged, while Chinese culture is now fragmented, the mainstream culture is not valued, the non mainstream represents the country openly, and those Chinese films that enter the international market are looking for bridges from sex and backwardness to foreign countries.

Therefore, in today's era of wine is still afraid of alley, the truth will spread one thousand times before anyone will pay attention to it.

Chinese culture is now in urgent need of a cultural hero to give a boost to the Chinese culture and bring it to the world.

Finally, it can be established.

Of course, what I am referring to here is not cultural aggression, but the pformation of literature. Since we must change it, of course, we can not cater to Western tastes, but stick to our core values and gradually grasp the voice of culture. You have your The Freedom Trail, I have my way of harmony, you hit you, I hit me, there will always be some people who agree with your ideas, and then follow behind, because the world is diverse and diverse.

Again, the world is by no means flat.