China'S Trend: High-End Sports Apparel Brand Partners

The publicity of Logo and striking colors and personalities make up a unique fashion; professionalism and fashion are all in one, explaining the intertwining and merging of sports and fashion -- this is KAPPA; and let KAPPA, a famous international garment brand with a long history of history, be the famous clothing operator: China trend (Group) Co., Ltd.

In a short span of 5 years, China's trend has been unyielding, and it has successfully created the "sports fashion" top brand KAPPA. A new sporting goods kingdom with sales volume ranking the top three of the international sports brand has been formed.

And what shocked the sporting goods industry is that the new kingdom is growing faster than the industry average. In 2006, the Chinese trend bought the brand ownership of KAPPA in mainland China and Macao with the support of famous financial investor Morgan Stanley. Before that, China also signed a cooperation agreement with the European top sportswear manufacturer L-Fashion company, acting exclusively for the production and sale of its RUKKA brand series products in mainland China.

China is making further efforts to build "sports fashion circle brand group" including KAPPA and RUKKA brand, and set up the fashion kingdom of sporting goods industry.

R & D and brand culture is the strength of international brands, and the high efficiency of production organization and the control of marketing channels are the strong points of China's trend.

For a long time, China has maintained close cooperation with Beijing Wei Fu you Software Co., Ltd.

2002 soon after the company was founded, the first distribution software was selected using FYERP3.0 products from Fu you.

China's trend has also absorbed its agents into the FYERP3.0 user base.

With the development of distribution management software, the development of the whole company is brisk.

With the increasing complexity of business level, in April 2006, China's trend did not hesitate to invest heavily in upgrading FYERP3.0 to FYERP6.0.

So spare no effort to carry out information construction, and so consistently on the rich friends series products, show that the Chinese trend has already tasted the sweetness of the application distribution software to the company's development, which shows that Fu you company is the best partner of the apparel industry informatization.

After more than 5 years of information technology, China's entire business system has been integrated with FYERP software.

From the purchase to storage, then to the distribution of goods and inventory, every link shows the elegant demeanor of FYERP. When it comes to the bright points in application, people in China can be said to be very familiar. The following points are even more proud of them: the remote network, linking the whole country and many garment enterprises only limit their information work to their own side.

Under the active leadership of the company's headquarters, it is not only the national chain stores that are at the helm of the company, but also many agents from the big river up and down, and inside and outside the Great Wall. They are also enthusiastic about the response. Before and after, the FYERP system has been installed by nearly * * * * * members to realize the data pmission with the head office.

Such a sizable information network is rare in Chinese apparel enterprises.

Rely on this network, headquarters in Shanghai every day, light mouse, sales data, inventory data, capital data are clear at all.

Where to replenish the goods, where to pick up the goods, what kind of goods are hot, what kind of goods are unsalable, where the peak of performance is, and where the results are low, there is no doubt that the national market will be able to handle the market smoothly and smoothly.