Jinhua Brand Wuhan Agent Lin Lin Lai'S "Home" Business Philosophy

Interview with general manager, Lin Ju Lai, general manager of Jinhua Wuhan.

Inscription: "in my opinion, the head office and we are a family. Every one of us is a member of this family. If we grow, we can develop, and we are strong, and the head office can be strong. We have a mutually beneficial relationship with the head office."

Lin Julai, general manager of Jinhua Wuhan

Minnan people run "Jinhua" brand in Wuhan for more than ten years

As the general agent of Jinhua brand in Wuhan, general manager Lin Lin Lai has been running Jinhua brand for more than 10 years.

But he did not come from Wuhan, but a truly Minnan people.

"In nine years, I came from Quanzhou to Wuhan. I was only a small wage earner."

He told reporters that once he went out to collect money for his boss, and planned to return second days earlier. Unexpectedly, at midnight, the door was prized by thieves, and the money was missing.

Lin Chao Lai, who was so heartache, immediately thought of how to repay the loan.

After thinking about it, he decided to do the shoe business.

First, sell some sports shoes from Quanzhou to Wuhan for sale.

"I remember renting a small booth and selling some shoes from Quanzhou.

Then slowly step by step.

Lin said.

However, in Jinjiang, where brands are gathered, why did Lin Lin Lai choose Jin Hua again? What characteristics did Jinhua brand have attracted Lin's eyes? "I started running Jinhua brand from 98 years ago.

There are two main reasons for it, one is that Jin Hua company pays more attention to the development of product style and has strong R & D ability. In particular, the financial crisis broke out in this two years, and many shoe enterprises are in trouble, but Jin Hua has made great progress with the foundation of the earlier period.

Last year, signing Zhu Dan as the spokesman of the image promoted the brand to a higher level.

The two is the personality charm of Ding Qingquan Ding Zong, general manager of Jinhua.

Ding Zong is very dedicated to people and attaches great importance to honesty. This is a congenial attitude to me.

Lin Zong told reporters that honesty is the most important rule in doing business and doing business.

For brand shoe enterprises and agents, the two sides must trust each other and truly alliance, so as to ensure the steady development of the brand.

Lin Ju Lai's "family" business philosophy

"In my opinion, the head office and we are a family. Every one of us is a member of this family. If we develop, we can develop, and we will become stronger if we are strong. Our relationship with the head office is mutually beneficial and hand in hand."

Lin Ju Lai said so.

In the more than 10 years of running Jinhua brand, he has been adhering to the concept of "home" and painstaking efforts.

And a series of achievements he has made over the years confirms the growth of Jinhua brand.

From a stall peddler to a banner with two brands, nearly 100 distributors and three franchised stores, Lin Ju came along. With his accurate grasp of the market, a comprehensive analysis of consumers, and professional operation of the brand, he led Jinhua brand to cover the entire Wuhan market and achieved brilliant development.

During the conversation, the general manager Lin Lin Lai talked to reporters about this point several times, that is, "factory as home". It is easy to see that Jinhua is not only a brand of its agent.

More like the business they run, the family they run.

He told me that he had already regarded Jinhua as "home" for more than ten years when he walked hand in hand with Jinhua.

"Factory as home", maybe this is the secret of South Fujian Lin Lin Lai to make business in Wuhan.