Riches, Birds, Forests And Peace: Meeting Challenges (1)

Lin Heping, Bird of wealth Group chairman. The launch of the anywalk new product conference is undoubtedly a double blessing for Lin Ping. In addition to the joy of anywalk in the first step of multi brand strategy, Lin Ping also reaped the joy of engagement as a father to his daughter. When he interviewed Lin Chang, he volunteered to talk about his daughter. From the first time you see Lin Ping, you will find that this is a real businessman in Southern Fujian, and when you hear him say the first sentence, you will be more convinced. It is precisely such a middle-aged man with a southern accent. He has led the rich and noble bird group to develop and grow.

Rich and precious birds as famous trademarks in China brand It has always been the representative of fashionable leather shoes, and is already a household name. Starting the new brand of anywalk, Lin Ping said that it was mainly based on the following considerations: 1. The establishment of the rich bird group has a history of more than 20 years. The company has always pursued a high starting point in its R & D investment and production technology. Italy The sense of quality and comfort under the production technology, the fashion and diversity in the design process, the products are loved by the consumers and have a fairly stable consumer group. 2, but from the perspective of group development: in a highly personalized market, it is difficult for a brand to meet the consumption needs of all age groups and different living conditions. Therefore, starting from 2010, we started the multi brand management strategy. First of all, the AnyWalk! 3 and the rich bird group have been keeping close cooperation with the international fashion brands. Also very concerned about the international brands (such as GUCCI, AMANI, PRADA) popular trends and trends.