Tianlun -- The Forerunner On The Road Of Differentiation

Differentiation

In addition, it has been more than 10 years since its departure. At the same time, it has been constantly enriched and perfected in the development, and has achieved more than 10 million ingot 100% differentiated products today.

Tianlun experienced a lot of difficulties in its differentiation. As early as in 1998, the company leaders set a product development office, specializing in the research and development of new products and technical services. In 2000, they began to cooperate with Lenzing Co in Austria to promote modal development.

It can be said that the beginning of the work is difficult, but on the modal plation of a thick book, the company is responsible for the plation of English professionals, and organize personnel to carry out technical argumentation, preparation for trial spinning.

At that time, people did not agree that products should not be sold. Why should we spend money on developing new products? It took a lot of time and effort to delay production, and there were many problems in new products. (at that time, the problem was not solved properly). At the critical moment, the company leaders strongly supported the company's leadership. I remember when the company said, "what we are doing now is to prepare for 5 years, and you are bold enough to make any obstacles."

Subsequently, Lenzing Co launched the product with the cooperation of the company. At that time, the leader of the company made a resolute proposal that the future development of nylon is a differentiated way, and then the new products are constantly being developed and new customers are constantly expanding.

The problems encountered in the production of new products are many varieties and small quantities. It has brought difficulties to management. We have made use of ISO9000 certification to standardize the workshop production and have persisted, and set up the proofing workshop.

In addition to a strong development team, the development of new products is also the key to the success of Tianlun on the road of differentiation. In 2000, the company implemented network information management and implemented remote network management for foreign companies. It was easy to collect information, feedback information, and make the new products to be sent to foreign companies and customers for the first time.

Interact with customers.

To sum up the success of Tianlun on the differential Road, it can be concluded as follows: 1, the strategic vision and firm belief of the company leaders is the key to success.

2, a development team with compound technology.

3, the vertical industrial chain of new product development based on network information.

4, scientific and standardized management system of production, sales and service.

5, Tianlun's business philosophy has established a good reputation and reputation.