Non-Woven Wallpaper: The Potential Of High-End Home Market Is Unlimited.

20 years ago, wallpaper "

"A lot of friends around me decorate the room with wallpaper, so the house decorated is more personality."

The Beijing girl who was busy with the new house decoration said.

Young people who share similar views with Ye Zi are not uncommon.

A statistics from Jiezhuang company show that 47% of modern decoration families want to choose wallpaper decorating walls, of which the majority are young consumers.

Wallpaper, with its unique taste, has won more and more modern decoration families' favor.

However, compared with the consumption of international wallpaper, there is still a certain gap between the consumption of wallpaper in China.

At present, the use rate of wallpaper in Japan and Korea is the highest, and over 90% of indoor walls are covered by wallpaper.

In developed countries in Europe and America, the utilization rate of wallpaper is over 50%.

"This also means that China's wallpaper industry has huge market potential, which is also the basis for the rapid expansion of wallpaper market."

Rui Bao (Beijing) Decoration Design Co., Ltd., general manager Wang Shumin said.

"Now the output value of the national wallpaper industry is only about 10000000000 yuan. If the wallpaper is used as a leader to drive related enterprises, the output value of the 100 billion yuan will probably be achieved."

Ren Changqing, vice president of China building decoration and decoration materials Association, said.

Non-woven fabric leads wallpaper ecological tide

At present, there are many kinds of wallpaper on the market, such as PVC wallpaper, pure paper wallpaper, metal wallpaper, liquid wallpaper and so on.

Recently, a new type of material Wallpaper - non-woven wallpaper has been popular in the domestic high-end home market, mainly for living room, bedroom or study decoration.

Because the fabric made of the shape is more concave and convex, and it is more easy to embody personalization.

"Non-woven wallpaper is very popular in European and American countries. This kind of wallpaper is mainly made of cotton and linen, and it doesn't need textile, so its environmental protection performance is excellent."

Wallpaper insiders said.

To meet the needs of the market, enterprises in Japan have developed a new type of non-woven wallpaper.

This kind of wallpaper is made of non-woven fabrics with bottom paper and good breathable textiles, and the clamped non-woven fabrics contain some special ingredients, which can absorb harmful chemical components in indoor air, prevent pests and diseases, and have excellent functions of mildew prevention and deodorization.

According to experts, cotton and hemp as the main material of non-woven wallpaper, its production process is to some fibers in directional or random support, so that it presents the structure of the mesh, and then mechanical, hot sticky reinforcement method.

There are two kinds of non-woven wallpaper.

One is that the whole body is non-woven wallpaper. This variety has the advantages of stable size and stable expansion rate. There will be no deformation and joints in joints. It is suitable for large area paving.

The other is wallpaper combined with pure paper surface and non-woven fabric base. It combines the stability of non-woven fabric with the beauty of wallpaper, with rich patterns and easy to replace, which can meet the needs of consumers' personalized decoration.

High price should be partially paved.

As a high-end product in wallpaper, the price of non-woven wallpaper is higher.

From the price of non-woven Wallpaper of several major building materials in Beijing, the average price of domestic ordinary wallpaper is below 100 yuan / volume (nearly 5.3 square meters), but the price difference of imported non-woven wallpaper is relatively large. From 300 yuan / volume ~1800 multivariate / volume, higher grade wallpaper, the price is as high as 2000 yuan / volume.

Most high-end consumers buy imported wallpaper, while ordinary consumers can accept the price between 400~500 yuan / volume.

According to this price, more than 100 square meters of living room, in the bedroom, study, living room background walls and even children's houses are wallpaper, the cost of 20 thousand ~3 yuan.

Experts suggest that for most consumers, it is not suitable for large-scale use. Partial paving is a good choice.