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The More Ugly You Are, The More You Love &Nbsp; See How UGG Captured The Hearts Of All!

2010/12/25 14:29:00 92

The fact that I am afraid it will be quite a collapse is that

UGG

The original intention is Ugly Boots (ugly shoes).

Thousands of dollars of authentic UGG is not available to every female student.

consumption

So many of them are pregnant.

fashion

The dream girl chose the "high imitation" boots.

UGG

In the autumn and winter season, UGG will fashion fashion again.

In the 07 year, the UGG snow boots began to rise, and hot spots appeared on Taobao.

Chinese people react very fast to fashion. You can even find a new imitation of Paris fashion week in the wholesale market of Beijing zoo.

This year, I think the brand is going to be gone. But after wandering around, I find that the only thing I can get into jeans is UGG.

In the shop of the blue harbor shopping center in Beijing, there was even a queuing purchase in front of the store. The shop assistant controlled the number of guests in the shop to pick out the goods, and came out in batches, and then entered a batch. The price of the boots also rose with the price, and a basic fund was also two thousand.

UGG how red it is, then take a look at the websites.

From stars to mothers to see how red UGG is.

Take China for example. The degree of red is the same as that of LV Neverfull handbag, up to Zhang Ziyi, down to Jia Junpeng, fucking hands.

If you go to Beijing Obstetrics and Gynecology Hospital in winter, you can be surprised to find that every belly's raised mother must step on a pair of UGG.

Listening to friends, she once met a local woman wearing a black yarn in Dubai. She could easily see a pair of UGG on her feet. The warmth of the shoes and the weather in the desert were enough to make her feet a walking pressure cooker.

Star UGG

Who will believe in UGG=Ugly Boots?

In this sense, UGG represents the trajectory of emerging brands and emerging things in the new era of communication.

The fact that I am afraid it will be very depressing is that the original intention of UGG is Ugly Boots (ugly shoes).

So, what is UGG? How does it get red? It may be disappointing to break up the global fashion group events.

To tell you the truth, in this era, what we do not lack is fashion design and creativity. But how to make more people see and accept is just the success of this business case.

UGG launches children's money

The more ugly it is, the more love UGG stands for a boot form.

UGG is actually not a brand, but a boot form.

This snow boots are big and stupid, but they are very light and warm.

The popular brands are UGG Australia, Yellow Earth, Blue Mountains and so on.

Before the Deckers, the main outdoor brand in the US, bought UGG Australia, the boots were mainly aimed at a subgroup of surfers.

After taking over, Deckers believes that UGG can completely break the barriers of the professional market and be favored by more consumers.

So Deckers tried to present a pair of UGG as a gift to Pamela, Anderson, who was chasing the paparazzi crazily for starring the beach guard. At the same time, she gave a pair of UGG children's shoes to Anderson's daughter.

The comfortable foot feel lets UGG first wear to the small Anderson foot, in order to match the daughter with the daughter, Anderson also tried to wear a UGG.

Anderson has been impressed by its outstanding warmth and comfort, and people have seen Anderson wearing it from the eight diagrams. He began to wonder why the popular actress liked the eccentric boots so much.

Talk show queen Oprah Winfrey loves UGG best.

It is Deckers's strategy to influence influential people and spend the least amount of money.

In the process, the fashion industry was not silent. At the very beginning, those who used to create a sense of distance did not care about the boots of the civilians. They even thought it was from Australian farmers.

Until Deckers sent her boots to Oprah Winfrey, it was surprising that the talk show queen liked it very much, and then bought 350 pairs for all her employees, and presented them to the audience in the "Oprah's favorite" unit.

The concept of opinion leaders is obviously very important. It has to be said that most of the people in the fashion world are actually walls. So people begin to pay more and more attention to this kind of boots which are weird but are loved by many celebrities. Gwyneth Parker Tero, Cameron Diaz and even Spielberg family always wear UGG Australia in public, and their street pictures often appear in fashion magazines.

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The era of universal UGG

UGG got Party on the war boots.

If you want to compare the latest 5 years of fashion phenomenon, in addition to UGG, should be on the list of Crocs, these hollow plastic shoes are also popular all over the world.

Another common point of UGG and it is that breaking our routine's recognition of the shape of shoes is all described in the word "ugly" at the beginning, but later, Crocs successfully passed the photo of the former US President George W. Bush on the vacation, wearing the Crocs photos, and opened the whole market.

It seems to be the same starting point, but Crocs is not as impressive as UGG now. Although there are also products suitable for autumn and winter wear, it is far less practical.

After the initial trend, people in pursuit began to reflect. Is this expensive plastic shoe worthwhile?

This is a tragedy of brand appeal.

UGG will not have this kind of trouble for a while. The pair get Party, and the Beijing subway boots will still have a private plot in the noisy fashion circle.

We already have the ability to resist "thunder" and accept all kinds of designer products. But how to make this battle to change aesthetics is going on or is the question that they should think about.

Two UGG play cross border joint Jimmy Choo launch limited edition snow boots

Ugg & Jimmy Choo limited edition works

The famous shoe shoe brand Jimmy Choo, which is marked by sexy slim and high heels, has joined hands with the Australian Sheepskin snow boots brand UGG to launch five Ugg & Jimmy Choo limited edition works.

According to the two company, this series of shoes will be based on the structure of UGG ugg shoes, and incorporate the details of the essence of Jimmy Choo brand.

This series of shoes has five kinds of multicolored colors, ranging from 595 to 795 dollars. They are sold in some Jimmy Choo stores, some Jimmy Choo counters, ugg boots stores and two brand stores.

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This series of promotional photos has finally appeared, and related products have been opened online for pre order.

The full fall of fashion discourse circles has accumulated enough psychological heat.

In order to make the exploding trend last longer, Deckers will focus on the topic in addition to developing more new products. In the past few years, people have been concerned about "who is wearing UGG" to guide the "UGG how to wear" for the past two years.

With the help of celebrities' street pads, helping ordinary people join in this craze, participation has become the driving force for this commercial show to go on.

Ugg & Jimmy Choo launched network pre order

Now the official website of UGG has already begun to accept the booking. You must take care of the long grass. At the same time, you will find that the snow boots in the Capsule series are between 495 euro -695 Europe, and it is luxurious for a pair of snow boots.

Three UGG new listing Australia 2010 autumn winter collocation catalogue

Are you tired of looking at the most classic UGG styles? Are you looking at those Shanzhai products that are full of streets shaking your head? In fact, UGG is not the only one, and the UGG snow boots with clumsy cartoon shapes also have 72 changes in this winter's new model! In addition to the styles of shoes, there are a series of warm accessories to accompany you through a warm winter.

Even this year's autumn and winter is very popular in loafer, UGG Australia can also find such a style, lambs inside the UGG retained the inherent warmth.

Warm shoes recommendation: boots already warm enough, this winter joined the fashionable elements such as lamb, fur and so on, so that shoes are more lovely and fashionable, while your feet are fully protected.

UGG impressed you all with pure wool snow boots. When you see this pair of leather boots, you can't help being surprised. The rough wood and steady brown color are very generous and practical.

Fake UGG official website suspected of fraud

3.15 consumer electronic complaints network Zhao said, since October, the website has received 30 complaints telephone, most of the complaints of consumers are in the online store to buy fake UGG.

"If the consumer finds that the UGG that he bought in Taobao is counterfeit, we can complain to our website, we have a smooth communication channel with Taobao and meet the consumer complaints to buy fake snow boots. We will have a special person to forward the complaint to Taobao and other Internet shopping service providers for the first time, so that it will urge the chamber of Commerce to negotiate with the buyers and properly solve the consumer complaints."

Zhao said that as of now, complaints to the 315 consumer electronic complaint network cases can get refund, return processing.

"Sell cheap Shanzhai goods can be returned, but those who are under the banner of UGG official website have changed their nature."

Zhao believes that in addition to buying fake UGG snow boots through regular shops such as Taobao, some other fake UGG official websites are also selling so-called UGG snow boots. Such complaints involve fraud, and we generally advise consumers to deal with them.

Four UGG related hot events report

"UGG step" Shanzhai snow boots become foot killer

According to British media, cheap counterfeit flat bottomed UGG snow boots will cause serious damage to young women.

If they wear for more than 6 months, they will cause permanent distortion to their feet and cause foot pain.

Experts have even set up a special term for the symptoms of UGG snow boots, called the "UGG step", which is characterized by an asymmetric inner eight figure.

Genuine UGG snow boots are quite expensive, but their workmanship is more reasonable, and the protection for feet is relatively perfect.

There are many problems with cheap counterfeit products.

Many foot doctors have discovered that the number of women suffering from toe deformity and foot pain has risen sharply in recent years. After investigation, they found that UGG snow boots were the culprit.

Several strokes teach you to identify true and false UGG

UGG brand owner Deckers prosecute Emu trademark infringement

Australian Ugg brand owner Deckers outdoor company recently appealed to Australia Emu private limited, hoping that the court could order the company to stop using Ugg trademark.

Deckers filed a complaint with the federal court in California, Losangeles, claiming that Emu deliberately misled consumers on the AOL shopping website and sold Ugg shoes made by non Deckers companies.

Angel Martinez, chairman and chief executive of Deckers, said: "the success of Ugg Australia has caused many counterfeit products to deliberately confuse consumers in the market. Ugg will crack down on companies such as Emu that infringe Ugg trademarks and brand copied by Ugg like Bearpaw, and we will also severely punish the numerous counterfeit products sold on the Internet.

Because the success of Ugg Australia is based on the brand's reputation on consumers. This is our most precious asset and must be well maintained. "

The focus of controversy between the two companies is in the word "Ugg", and Ugg interpretations of "snow land" in Australian language.

Emu thinks this is a general word. In Australia and New Zealand, more than 70 companies use "Ugg" to register their brand.

Deckers is the first to make this word popular around the world, so there is no trademark infringement theory.

Several strokes teach you to identify true and false UGG Sina fashion pictures source: bbs.jztele.com TIPS several strokes teach you to identify true and false UGG

The first trick: touch wool.

Genuine wool is straight wool and curly. Its appearance is smooth and feels good. It is quite soft and comfortable. With sheepskin made of flour, it looks a bit fluffy on the surface.

The second move: look at vamp.

The genuine UGG shoe upper is very bright and clean, the line is 9 stitches per inch, the spacing is even, the tightness is moderate, there will be no floating line, break line, jump needle and so on.

In short, the same parts of a pair of shoes should be consistent, and the color patterns should be the same.

The shoe stitch line is basically the same, without jumping needle, missing needle and broken line.

Shoes inside and outside neat, smooth, no shrinkage deformation.

The third trick: try it on.

Wool is really slipped into it and wool is slippery. It will not feel astringent. It will soon be very warm and very good insulation performance.

The fourth trick: look at the color.

Genuine UGG, the color is very positive, the color on the official website of UGG is accurate.

The fifth recruit: see whether there is a washing water mark in the boot, which shows the style, name, number, material, code number, origin and so on.

The sixth recruit: whether there are code labels on the side of the box, with style names, numbers, colors, codes, men's shoes.

The seventh move: there is a "R" registration mark on the sole of UGG, and there must be a mark of ugg.

High imitation boots are mainly wool and sole.

Thousands of dollars of genuine UGG can not be affordable for every girl, so many girls with fashion dreams choose "high imitation" boots.

"Compared with genuine products, high imitation boots are more suitable for ordinary employees like me, but because they are not authentic products, it is even harder to pick them up."

We have bought 3 pairs of UGG users in Beijing to share their purchase experience.

"The difference between the price and the quality of the boots is mainly concentrated in two aspects: the wool and the sole. The length of the 300 yuan wool is basically 1.6CM, which is stipulated in the UGG standard, which is very neat, while the length of the 200 yuan is rather messy. The sole of the 300 yuan is more delicate, closer to the feeling of the bottom of the ox tendon, while the sole of the 200 yuan is relatively rough."

Of course, if conditions permit, we still hope that you can buy genuine winter boots, product quality and after sale are more secure.