Shunde Textile And Garment Industry To Accelerate Transformation And Breakout

As one of the traditional pillar industries in Shunde, the textile and garment industry has gradually upgraded to the direction of brand and technology through the platform of Shunde textile chamber of Commerce in recent years. In February 29th, the Shunde textile chamber of Commerce held a general meeting. Deng Jianhong, chairman of the Guangdong Lang Dun garment company, was re elected president.

According to a request from Shunde Economic Development Bureau Research Report The report shows that in the eight pillar industries of the locals, the textile and garment industry has the most labor force. From 2007 to 2010, the proportion of Shunde's textile products exports decreased year by year, from 2.61% to 1.9%.

In recent years, the impact of RMB appreciation, labor cost increase and raw material price increase on textile and garment industry is much greater than that in other industries. According to press reports, most of the textile and garment industry in Shunde was OEM before, with low profits.

Yi Changhai, director of the Wuhan Textile University and director of science and Technology Department, and President of Guangdong Junan denim clothing Research Institute, said that Shunde's textile and apparel industry chain is complete, but it is in an awkward position of no core technology, no brand and no proprietary channel market. "Most of them are doing OEM, with low level of technology, earning only meager processing profits and being restricted by customers."

Cen Shude, deputy director of Shunde Economic Promotion Bureau, suggested that Shunde Spin Clothing enterprises should transform and upgrade through brand, headquarters economy and industrial chain extension. Yi Changhai also said that Shunde's textile and garment industry should extend to the "smile curve" of the value chain, carry out core technology research and development and brand creative operation, and develop headquarters economy and exhibition economy.

In recent years, the textile and garment industry in Shunde is accelerating its breakthroughs through transformation and upgrading, and Shunde textile chamber of commerce is an important platform for accelerating transformation. Deng Jianhong, President of the chamber of Commerce, revealed that in the past four years, the chamber of Commerce has promoted transformation and upgrading of the industry through improving the system and improving services. First of all, technological upgrading, such as the signing of a talent transport cooperation agreement with Wuhan Textile University, to solve the predicament of high-end talent, and the establishment of long-term cooperative relationship with the Provincial Textile Technology Institute and Guangzhou Textile Service Institute; two, to enhance the quality of enterprises through lectures, and to hold over 100 training seminars in four years; The three is to organize enterprises to learn brand building from seven wolves, nine Mu Wang and other brand enterprises. Marketing Strategy and business mode; four, the 11 bosses raise funds to set up investment companies, and embrace investment and development.

Last year, the Shunde textile chamber of Commerce was named Shunde 4A social organization. Deng Jianhong said that the next chamber of Commerce will be innovative thinking, in order to undertake the right to work at the same time for the transformation and upgrading of industries to provide better services.