Expensive Birds Want To Get Rid Of The Listing Financing Or Repeat The Mistakes Of Lining.

March 5th, recently, domestic sports

According to the analysis, sports brands encounter not only the same industry competition pressure, but also by the leisure industry market squeeze.

On the one hand, a large number of low-cost local brands, which have the ability to quickly make up and pfer goods, blossom everywhere. On the other hand, ZARA, UNIQLO and other foreign brands bring forth new ideas, all of which create pressure on the local sporting goods industry.

2012 is bound to be a very difficult year for domestic sports brands. Since 2008, the "bomb" planted in the market of sports brand crazy expansion will explode one after another. The sports brand has come to the end of the spring, and the local sports brand after the crazy expansion is facing a new cycle.

However, under such circumstances, there are still domestic sporting goods enterprises seeking to develop with the help of listing financing. In February 2012, the SFC issued IPO for the first time to announce enterprise information, and the "noble bird" appeared on the list. It was reported that the fund was tight for 6 years.

It is reported that in the past 2011, some sports brand listed companies share a general decline of about 20%.

But the market predicament faced by the whole industry has not stopped the expansion plan of the birds. The company is still building big stores in many small and medium-sized cities, opening a bird nest shop with an area of 316 square meters in a class a business district in Baoding, Hebei, and opening a bird nest shop in 380 square meters in Zaozhuang, Shandong.

According to relevant media statistics, as of July 2011, more than 1000 new stores were set up by 7.5%., a growth of three over the same period last year and plans to expand the number of stores to 10000 in three to four years.

Entering the expansion period, the noble bird claimed that there will be 1000-2000 new stores in the future.

Do you not worry about the dilemmas caused by over expansion? The 2011 prospectus of Tai Ya revealed that in fact, 2006 years ago, it was 14 million yuan due to liquidity constraints.

Since then, a total of 60 million yuan credit guarantee has been provided to the birds in July 18, 2008. Until December 31, 2009, the credit under the above credit limits was completely cleared.

It has been discovered that the funding problem of expensive birds is not the recent increase in the construction of big stores. It is very likely that capital turnover has been accompanied by the expansion plan of shops.

At the same time, the listed companies are ready to carry out the "downsizing" in 2012. At the same time, they want to supplement the expansion fund by A share IPO financing. Maybe they will repeat the mistakes of Lining.