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Looking Forward To The Twelfth China (Shenzhen) International Fashion Apparel Trade Fair

2012/4/17 21:57:00 25

FairConcept InnovationOriginalityInnovation

The twelfth China (Shenzhen) international brand sponsored by Shenzhen Municipal Commission of economy, trade and information and Shenzhen garment industry association.

Clothing and Accessories Fair

It will be held at the Shenzhen Convention and Exhibition Centre on 8-10 July 2012. In the same period, Shenzhen international textile fabrics and Accessories Fair will be held in 2012, and the 2012 Shenzhen garment equipment exhibition.

Under the background of vigorously promoting the pformation and upgrading of enterprises in the country, China's clothing brands have formed strong demand in structural adjustment, brand building and international development. This also makes the Shenzhen trade fair, known as brand booster, is brewing this new breakthrough.


  

Concept innovation

Leading brand promotion


Based on the international perspective, we should highlight the characteristics of brand value dissemination, trend publishing and international exchanges, and further deepen the influence of clothing brands in the domestic and international arena. The Shenzhen clothing trade fair is no longer a single trading platform. It will strive to become the most forward-looking information brand, business opportunity, exchange and sharing fashion brand in the fashion industry, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.


More than 1000 outstanding brands and tens of thousands of professional spectators gathered in the region. Masphil, Nelson, Nelson, oboiranu, AI Tai AI, and monsoon, Lang Dai, "Ming", Napaga, Ji Xiang Zai, Jesse, DGVI, Kavin, Mondi Al, Ya Yun, Bo Rou, Hua Si, Meng Yi, Tai Ma, Ba Li Jin, Li Qi, JOJO, Karl Denton, von sinno, Long Hao, EIN, kaddiel, Shen Dong Hao, Beloan, AUM, Bafield, metaphysics, annotation, Wei Wei Wei, San pin, and many other famous brands will appear in this trade fair. The exhibition area will expand to nearly 80 thousand square meters, 6 exhibition halls, more than ten sub exhibition areas, and more than 3300 booths will attract dozens of countries.

In addition, designers and brands from France, Britain, Italy, Japan, Korea and other countries will continue to appear at the current trade fair.

At that time, many fashion brands from home and abroad will be dancing together to create an international fashion festival.


With the gradual popularization of "buyer" concept in China, in order to meet the hot demand of clothing brands and department stores, the fair will set up a "professional buyer site purchase" (Museum No. 2).

At that time, the main committee will carry out comprehensive cooperation with Beijing's contemporary, Nanjing Golden Eagle, Shanghai Bailian, Shandong Ginza and other large domestic department stores, and invite the general manager and principal responsible persons of the large shopping malls, Southeast Asian buyers, and professional fashion buyers who spread all over the country to gather together to carry out the "one to one" negotiations.

The concept of exhibition operation with the core of buying system will become a new mode to push China's clothing brand to a higher level.


In addition, the fair will also try a series of cross-border cooperation, will open up the theme of fashion art gallery, cultural museum, and integrate creativity into professional exhibitions. Through painting, installation, sculpture and other art forms, brand culture and fashion concepts are closely linked together, and gradually form the Shenzhen fashion fair to become the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiration platform.


  

Original design

Strength internationalization


Rooted in the long and profound cultural heritage, innovative expression forms, highlighting the internationalization of original design is the trend of fashion show this year. This year's fashion show (Hall 5), the organizers invited British Fashion Week famous director planning guidance, in the design of the integration of international fashion elements, regardless of creativity, form, layout will be refreshing, will bring an incomparable new experience to the audience.

Many brands such as EIN, Bohemia, comme 'Lun, and outstanding designers both at home and abroad will pour out the colorful melody and charm of original design power on the top stage of fashion.


The series of supporting activities such as the opening and closing ceremonies of the Shenzhen trade fair, the evening party, the Chinese and foreign famous teachers' fine show activities, and so on, have always been a beautiful scenic spot for the Shenzhen trade fair. Now there are brand names such as the season wind, Nils, Ji Xiang Zai, and so on. The theme fashion activities will be held during the fair, which will show off colorful modern dress culture, creative concepts and fashion trends from different sides, presenting a gorgeous feast for the audience.


 
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