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Stiffeny Brand: Providing Double Track Profit Operation Support For Franchisees

2012/5/17 22:12:00 26

StiffenyPlanningWin Win

Stiffeny's brand supports the franchisee's double profit operation, including how to make the product mix system and store store how to plan the product line.

In order to improve the management of street shoe, Stiffeny's brand is a very important management system.

In order to classify the shoes in different categories, we should use the numbering principle in the computer system to arrange and combine them orderly and systematically so as to facilitate the analysis and decision of various sales data. This is the real intention of the street store to do a good job of commodity combination classification.

For shopping malls, Stiffeny provides the result planning, product serialization planning, product length and width planning, product life cycle planning and so on.


Si Di Fanny helps Street store to do a good combination of commodities.


A commodity combination usually consists of several product lines.

Product line refers to a series of similar products.

A product line is a commodity category, which consists of several items with different functions, such as specifications, models and colors.


Stiffeny brand will support the street franchisee to do the commodity combination system. According to the consumption season and festival day, the product mix will be analyzed. The sales volume and profit of the franchisee product line will be analyzed, and the contribution of each item to the total sales volume and profit will be determined.

For franchised stores, it is necessary to focus on products that are more profitable than major ones, and products with small profit margins can not be regarded as the focus of operation.

The profit of the product line is too concentrated on a few items, which means that the product line's elasticity is poor, and the competition of strong competitors will often be greatly affected. Therefore, the franchisee should distribute profits equally to many projects as far as possible.


Commodity mix classification is for franchised stores.

Business policy

The commodity strategy adopted.

According to this strategy, we can combine the natural characteristics of commodity group into large classification and small classification.

According to the classified sales information, analyze and explain the operation status of franchised stores to achieve the purpose of management.


Si Di Fanny helps store stores to make product line plans.


The image says that for franchisees, product planning is like directing a symphony orchestra, so that a large number of product line-up will be assembled as well as various musical instruments.

The Stiffeny brand is to guide franchisees to help franchisees make product line planning.


There are many standards for planning product categories. Stiffeny will guide store stores to analyze products with price, performance, appearance and many other standards.

In the face of dazzling products, how to make consumers understand the products in complex products and find their own products.

Stiffeny will carry out a series of specifications for products.


In addition, Stiffeny will assist customers in shopping malls.

The relevant departments of the company headquarters will be responsible for assisting the franchisees who want to enter the shopping mall but can not enter the shopping mall to assist in the first and second tier stores in the country.

Omni-directional

Franchisee service

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