A Glance At The Development Trend Of Guangzhou Business Circle

In terms of volume, it is already the largest business circle of Tianhe Road in Southern China, and it is likely to continue to expand in the future. It is more likely to form a "fit" with Zhujiang New Town after several years.

The Guangzhou Academy of Social Sciences yesterday released the 2011 Guangzhou business circle's basic pattern and trend, which was completed by Luo Zhijie, Jian Lina and Liu Siyi of the Guangzhou Business Association (hereinafter referred to as the "business circle trend"), pointing out that Guangzhou has formed 10 major business circles.

It will be the first in the top 10 business circles, and will merge with the Pearl River new town business circle to form a super business circle in the future.

[present situation] Guangzhou has formed 10 major business circles, Tianhe Road business circle ranks first.

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The article points out that at present, Guangzhou has formed 10 main business circles including city level business circle and regional level business circle, namely Tianhe Road business circle, Beijing Road commercial circle, upper and lower nine business circles, the East City Road business circle, Dongshan business circle, Jiangnan West business circle, Pearl River New Town business circle, Baiyun New City business circle, Guangzhou Avenue North business circle, Panyu business circle.

With the acceleration of Guangzhou's economic development, the business circle has more and more influence on the surrounding urban areas and the Pearl River Delta. According to the sample survey, the consumers of Tianhe Road business circle and Beijing Road business circle are over 30%, and the business circle of Huan Shi Dong Road, Zhonghua square and the nine business circles above and below also exceed 18%.

According to the analysis of the business circle trend, Tianhe Road business district has been ranked the first in the 10 largest business circles in Guangzhou, with a commercial area of more than 1 million 200 thousand square meters, and 2.8 kilometers of Tianhe Road Golden Commercial Avenue, which has gathered nearly 10000 merchants, including 18 large retail outlets, more than 200 international lines and more than 200 famous brands, with more than 1 million 500 thousand passenger flows per day, and more than 4 million passenger flows during peak holidays. It is one of the largest business circles in Guangzhou and one of the three largest business circles in the country.

By 2020, the number of new retail businesses will reach 2 million 640 thousand square meters.

[problem] excessive brand competition leads to excessive competition.

"At present, business circles in Guangzhou generally have high degree of agglomeration of commercial outlets and intensified homogenization competition, which is likely to lead to excessive competition among businesses.

Among them, especially Tianhe Road business district is the most obvious.

The article also points out the current development of Guangzhou business circle.

From the analysis of business environment, the high overlap rate of brands in business circles reflects that the market share of some brands is high, while personalized operation and distinctive operation need to be strengthened.

According to a sample survey of shopping centers and department stores in the business circle, jewelry and ornaments and sporting goods in Tianhe Road commercial circle; cosmetics, jewelry and sporting goods in Beijing Road commercial circle; the highest overlap rate of cosmetics and sporting goods brands in Dongshan business circle, and 100% of individual brands.

According to the survey results of Tianhe City, Zheng Jia square, friendship Zhongjia store, Guang Bai Zhongyi store, Tai Koo Hui square and Wan Ling Hui square, 470 samples were collected.

The brand overlap rate is 41.49%; the 126 shoe brands, the brand overlap rate reaches 41.27%; 48 cosmetics brands, the brand overlap rate reaches 45.83%.

[trend] Tianhe Road, Zhujiang New Town business district or "fit"

"With the malpractice of the subway, it will accelerate the formation and development of a number of new business circles, such as Whampoa, Zengcheng, Xintang and so on.

A number of regional business circles will also be promoted to metropolitan level business circles.

The article predicts that, as Guangzhou attracts more and more first-class brands, and the development of international and domestic trade, business circles will further optimize and upgrade. Some nearby business circles, such as Tianhe Road business circle and Pearl River new town business circle, are most likely to be merged into a larger business circle, thus forming stronger core competitiveness and influence and radiation force.

"This possibility is very great."

Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, said that the key to the integration of the two business circles is to get through the underground passages.

At present, the Pearl River new town commercial circle is still in its growth stage, but with the high quality consumption population and increasing demand, it will provide continuous impetus for the development of the business circle.

Wang Xianqing also said that the integration of the two business circles is another urgent problem to be solved in the planning of Zhujiang New Town. "Planning is a CBD, positioning is too high, itself does not take into account business needs", there is congenital deficiency, especially traffic problems, without considering the huge flow of people and traffic after the formation of future business circle, it will restrict the development of business circles.

Nanfang Daily reporter Tao Dapin