Customers Will Continuously Introduce Foreign Brands To Achieve Annual Profit Targets This Year.

The annual P electricity price war began again this month.

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< p > it is reported that yesterday, Xu Xiaohui, vice president of VIC, revealed that "sincere and big promotion in June" began to formally join the price war in June.

This is also the first time that customers have integrated their own brands and third party brands together for big promotion.

Xu Xiaohui said that customers will continue to introduce foreign brands and must achieve annual profit targets this year.

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< p > it is reported that fan CEO Chen is in intensive contact with traditional "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand" in Fujian and Guangdong recently, inviting them to enter all customers.

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Less than P, however, the outside world also worries that the opening strategy of everyone will affect the development of its own brand.

In response, Xu Xiaohui responded that everyone wanted to bring the wolf into the room, bringing in those brands that complement each other, and the PK of its own brand, giving users more choices.

"If the foreign brands are competitive enough, and customers are afraid of competition, people will not be allowed to enter foreign brands, so customers will die sooner or later."

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< p > Xu Xiaohui admits that the increasing number of traditional clothing brands and the introduction of traditional clothing brands to all customers can be done on a large scale, but the scale is not the most important moment. What the customers most value is that they can achieve the goal of full year profit this year, and the future of profitability can be achieved.

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< p > according to the NetEase report, this is the first time that anyone has participated in the price war. It is a high-profile step in the pition from platform to platform.

Prior to this, Chen has made it clear that customers are making brand planning and opening some products that they are not good at to other brands.

On the website of van guest, we can see that we have access to clothing brands such as Giordano and Nike, and carry out inventory promotion activities with brands such as Lining and KingCamp. At the same time, 3C categories such as mobile phones are also gradually entering.

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< p > before that, van customer has always been a brand electric supplier. Its three party platform V+ mainly locates a, target=, _blank, href=, //www.sjfzxm.com/, clothing, /a and other fashion brand sales, and now customers are on the road of platform.

Behind this is the profit pressure caused by the survival dilemma of the brand electric business, which allows customers to linger between brands and channels.

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Li Chengdong, an e-commerce analyst, believes that the platform is the trend of the times and easier to get profits. The era of capital market demand for electricity providers has passed. What they value more is profitability. P

Some analysts believe that the swaying of customers is a major way to diversify profits, and to a large extent is to "pay the bill" for the 422 million dollars in the six round of these years.

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