The 13 Fashion Exhibition Closing New Store O2O Value Is Hot

In the exhibition of < p > three days, Xin Dian net attracted the attention of many participants. With the a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry high inventory problems become more and more serious. Traditional clothing businesses also suffer from the huge impact of online shopping. They all expect the market to have a sharp weapon. Therefore, the exhibitors of new store have seen the dawn of curiosity. < /p >
< p > > a href= "//www.sjfzxm.com/" > Terminal < /a > store sales hand selling line brand landing is no longer difficult < /p >
< p > a lot of Amoy brands have already made great progress on the Internet, so they began to think about how to expand sales channels and increase sales volume. A clothing brand from Guiyang said: "our brand wants to land, but because of lack of funds and manpower, it has not yet achieved this plan." Her confusion has been answered by Jiang Hao, chief business officer of new store network: "new store network integrates high-quality offline terminal stores, making these stores the sellers of online merchants, helping online brands to easily land." < /p >
< p > online shopping has more virtual factors for consumers. It can not understand and experience the details of purchased items. It can only be understood by pictures, descriptions and evaluations, especially in clothing. If online merchants want to solve these problems, they must be "grounded", from online to offline, so that consumers can have a clear, specific understanding of the products purchased. < /p >
< p > new store O2O shopping platform, by integrating the offline offline / online business resources, to realize the "apparel shopping guide Alliance on the offline offline" to find suitable offline cooperation channels for online merchants, and introduce online brands to offline stores to help online businesses to land. This can also drain online customers to the next line and achieve two-way marketing. < /p >
< p > terminal store on-line new network platform escort < /p >
Similarly, traditional clothing businesses also want to break through the scope of < a href= "//www.sjfzxm.com/news/index_f.asp" > < /a >, in order to cope with the huge impact of the rapid development of P in China. With the rise of online shopping, the rise in the cost of traditional industries is a barrier. The terminal store also has an online dream. O2O may help the entity store realize this dream. < /p >
< p > reporters understand that traditional clothing merchants have switched to e-commerce, but have failed in many ways. In this regard, Huang Jianfeng explained: "O2O online and offline connections are very important, if there is not enough manpower and financial resources, the online platform is very difficult to do well, it is also difficult to break through the line." Huang Jianfeng suggested that traditional clothing businesses should invest in a large number of manpower and resources to make their own platforms instead of choosing a professional O2O business platform to cooperate. For example, the new store only serves 100 high quality brand businesses, which will not only become a market but also guarantee the quality and quantity of service businesses, just like the Mixc in Shenzhen. < /p >