Wechat Fires O2O In Hangzhou

< p > WeChat and top quality discount will officially announce cooperation. The first cooperative experience shop is located in Hangzhou. Yes, Hangzhou is the hometown of Ali.

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< p > an alibaban insider said in a chat: Penguins hit home again, and All in wireless is not yet finished. This is the rhythm of All in business.

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< p > in fact, in penguin's view, WeChat's cooperation with top grade discounts is a counterattack to Ali's investment intime, because when O2O is still in the conceptual stage, only the momentum is not backward to win the future.

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< p > the specific situation is like this: < /p >

< p > < strong > 1. WeChat is playing the real business of shopping malls "a href=" //www.sjfzxm.com/news/index_c.asp > O2O < /a >.

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< p > in the past, there are always a lot of shopping malls hype WeChat concept, such as Tianhong mall to find micro life, red flag chain to find WeChat third party, signed a cooperation agreement issued a notice, the share price has been loiter up, as for the specific cooperation progress finally nobody cares.

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< p > but this time WeChat does O2O is indeed playing the game. There are two proofs: < /p >

< p > one, according to Tencent insiders, WeChat and top grade discount development were handled by WeChat team personally, without third party, the specifications were very high; < /p >

< p > two, the development of O2O in one store is one of the Tencent's national policies. This is what Liu Chiping said at the analyst conference: "for large retailers, we do have a team to establish a one to one dialogue with them.

In this way, we can provide more personalized solutions for these large businesses. "

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< p > strong > 2. WeChat wants to play the real game, but at this stage it is still more active.

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< p > although WeChat is serious this time, at present, O2O is still a distant concept.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Huang Yuan Pu < /a >: at this stage, no matter WeChat + top grade discount, or Ali + Yintai, the O2O concept brings very little increment to the shopping mall, and more of them want to make voice.

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< p > it is not difficult to understand why WeChat has always been low-key. Why did the first battle of O2O in shopping malls hit Ali's hometown?

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< p > you must know that besides Tianhong and Wangfujing department stores, there are more shopping centers in the whole country waiting to develop O2O.

Only after the sound of the momentum can get the heart of the market industry, in the future of the market O2O is really popular.

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< p > < strong > 3. < a href= "//www.sjfzxm.com/news/index_c.asp" > WeChat < /a + + top quality discount, Ali + Yintai is the two benchmark.

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< p > Alibaba Tencent wants to create momentum in the O2O field of shopping malls. The best way is to set up benchmarking, Ali benchmarking is Yintai, Tencent benchmark is top quality discount.

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< p > these two benchmarks, which is more reliable? < /p >

< p > Shen Yan, senior vice president of visual media, said that Yintai is a larger scale for the traditional shopping mall mode. Therefore, Tmall's entry mode is more suitable. While the top grade discount is smaller, it is a chain store mode, so it is more suitable for WeChat.

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< p > Shen Yan said, in fact, the real shopping mall O2O involves product management, business management, customer management and many other links. It is expected that a virtual wallet will solve all these problems, and only wait for the mall to really think clearly.

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< p > another difference lies in the capital level: Ali + Yintai is linked by investment; WeChat + top quality discount is pure commercial cooperation.

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< p > industry analysts have said to penguin that there are both advantages and disadvantages of the capital link. The advantage is that cooperation will go deeper and deeper. The disadvantage is that Tmall partners and WeChat partners will affect more partners' confidence.

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< p > the difference between Ali and Tencent in the investment strategy is actually decided by their platform genes: WeChat is an open platform route, and its basic policy is that all players are equal, so it can not be linked by capital. Ali is good at taking the route of partner, and Ali is about to IPO, and Yintai is also a listed company, injecting concepts into each other, and it is also a good way to buy stocks.

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