Inventory Of The Most Popular Marketing Mode

< p > < strong > mode 1: free mode < /strong > < /p >.

< p > we seem to see everywhere. It's free to buy one, send two, buy this one and send it to another one.

Some people use this mode to make things happen, some people use these patterns to make a mess, some people join in the fun.

< /p >

< p > I often share lectures with lectures throughout the country. The free mode is the greatest business mode, but many people do not understand the business opportunities behind them.

< /p >

< p > let's take a look at the common case: charging the phone to send the phone mode.

< /p >

P > example: we have a 2000 yuan call, 2000 yuan for mobile phone value, and 2000 yuan for 24 months, and then give you a new service of 100 yuan for mobile phones, and then you can send you an air conditioner worth 2000 yuan, and so on.

< /p >

< p > > as a consumer, we will see this information, and then you will act. Then many of our ordinary consumers think that they are very cost-effective. They think they are losing money to do business. If you think about it, do they really lose money? I don't think so. Not only will they not, they will also make money, which is what many of us do not understand. You send money to lose money and others will make money.

< /p >

< p > we will carefully analyze them. If we look at these prices, let's look at the market price. That's all. Let's think about what price they will buy in bulk. < /p >

The mobile phone with a market price of less than 2000 yuan can be purchased from the manufacturer in quantities of 500 yuan, and the air conditioner with a market price of 2000 yuan. The batch purchase may also be only a few hundred dollars, plus 1000 yuan. The other gifts are basically no cost business, and then he tells you that there is the lowest consumption and so on every month in P.

< /p >

< p > they make a big profit and we think it's a big advantage.

Therefore, when we learn these complimentary models, we have to create our own business models, free of charge, and we also need to make profits.

< /p >

< p > there is another enterprise that we have to admire. McDonald's, KFC, their toilets are always free to anyone. If one day, we are in a hurry, especially in the streets of the city, it is very difficult to find a public toilet. What do you think of it? Go to McDonald's, KFC, why? Because it's free and free.

< /p >

What does P do for them? < /p >

< p > 1: bring traffic.

< /p >

< p > Second: set off popularity.

< /p >

< p > Third: helps to spread the brand.

< /p >

< p > Fourth: let passers-by become a customer.

< /p >

"P", and our Chinese hotels and restaurants, are they not? No, and they say they refuse to bring their own drinks. We have the lowest consumption here, let alone use their toilets. Maybe they will help you out.

< /p >

< p > < strong > mode two: Merchants franchise chain mode < /strong > < /p >

< p > this is also a common selling mode for many enterprises, but there are still some enterprises still receiving what earnest money, deposit, breach of contract money and so on. Think about how many people are willing to give it to you. The times are different. We need to adjust these modes in order to continue to be bigger and stronger.

< /p >

< p > if you are preparing for the national chain now, I will give you some patterns < /p >.

< p > first suggestion: divide your current shares, let chain store managers own shares and make employees become bosses; < /p >

< p > second suggestions: carry out the business plan, invest in the company and store manager, let him and you on a ship; if he has no money, give him a loan in the name of your company; < /p >

< p > third suggestions: in order to increase popularity, turn one of your products into zero profits to attract customers. When customers rush to buy this product, they will go to your store to buy more products.

< /p >

< p > Fourth conditions: membership card to receive money, so that customers can handle membership cards, lock customer groups.

< /p >

< p > fifth suggestions: let your upstream suppliers provide support for your employees to improve their support. For example, you tell me that you are going to celebrate the opening ceremony, make a free day's activities, and provide some free sponsorship activities to your upstream suppliers, etc. < /p >

< p > < strong > mode three: jump building price mode < /strong > < /p >.

< p > example: if one day we see a product, the original price is 1980 yuan, and now the promotion price is 1700 yuan. Do you think there will be more customers? Can you stimulate customers' desire? Do consumers fully take advantage of it? How much more do you have? < /p >

< p > we will try another way to do sales, try another mode.

< /p >

< p > the price of the product with a price of 1980 yuan is priced at 2980 yuan, and now it is a promotional activity. The company is losing money for a sale. It wants to jump over the floor. It only needs 1980 yuan now, and it will drop 1000 yuan straight.

< /p >

< p > we compare, the same product, different sales mode, you feel which kind of there will be more consumers, I believe that second kinds of people will buy more, because second consumers feel too cost-effective, too affordable.

< /p >

< p > let's reflect on why your product is not profitable at last, because you used the first way, < /p >.

On the day of "P eleven double", many of us will shop online. Do you think the product of that day will be the cheapest? < /p >

< p > I don't think so, but you feel that you have taken advantage of it.

< /p >