Gloria Garment Inspection: Safety And Comfort

As a well-known brand of exquisite dress, Gloria has always been trusted by consumers for its product quality.

In order to live up to the trust and expectation of consumers, Gloria regards the quality control of products as the top priority, and has set up a quality control system that runs from raw material quality management to after-sales service.

Before going out, Gloria's clothes are subject to quality control tests and tests to ensure that every Gloria consumer wears.

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In the factory, 100% qualified garments are not equal to shipment.

In fact, every garment has to be examined by Gloria QC experts for appearance, version and functionality. Even if there is a flaw, it can not be passed.

Gloria's quality control system has another unique link.

Live simulation try experience.

In order to obtain more realistic and objective data on clothing experience, Gloria hired a group of trial workers to carry out live simulation.

They will distribute different styles of clothing according to their size.

A week or even longer.

In the process of trying it on, the tester will imitate the customary behavior of the customer to carry out the clothing collocation, taking care and at least three times of washing, so as to draw a series of data, such as comfort, functionality, washing effect and difficulty, and so on, to provide reference and improvement for the company.

The trial experience will be carried out by 20% of the order before large goods are put into storage.

At the same time, Gloria will send samples of clothing to the National Textiles and clothing product quality supervision and Inspection Center (Guangzhou), China spinning standard (Shenzhen) Testing Co., Ltd., and the national clothing quality supervision and Inspection Center (Tianjin), with three national quality authoritative institutions to detect clothing's internal indicators.

Only after passing the test of the authoritative organization, will the garment products really have the "factory qualification".

In addition, all the ready-made garments of Gloria will be packaged and warehousing after a series of detailed inspection, such as style confirmation, process dimension inspection, stitching inspection, color difference check, oil stain inspection and so on.

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In recent years, Gloria women's clothing has been deepening the field of electric business, expanding brand sales channels.

The new electricity supplier ecosystem is sprouting up - the mainstream e-commerce platforms will gradually abandon simple and crude business methods and turn to seek a win-win situation with brands.

Liu Shichao was not surprised at this. As the general manager of Gloria e-commerce department and director of Internet marketing, he made two judgements at the end of 2012. First, the future is divided into wireless and offline businesses. There is no "electricity" but only "business". Taobao will shift its focus to the mainstream and mainstream brands. Two, after the double eleven in 2012, the competition of electronic commerce is being replaced by the competition of brand front-end sales and creativity to brand strength and influence.

The rapid rise of Gloria is a case in point: the traditional enterprise with 18 years' brand accumulation has begun to test the water electricity supplier since 2008. Its online main brand "Gloria goelia" has doubled its sales every year, and has gained 16 million, 70 million and 170 million yuan sales respectively in 2010~2012 three.

It is worth mentioning that Gloria electric providers rarely carry out excessive speculation, cheap shopping and other behaviors, but stick to the bottom line of brand value, and strive for fine management and multi platform expansion capabilities.

"The Epee has no front and is too skillful to work. This is the essence of the brand competition in the future."

Liu Shichao said that the explosive growth period of China's electric business is about to end, and the growth rate of many businesses in the next year will be maintained at 20~30%.

Before entering Gloria electric business, Liu Shichao was once one of the first members of Procter & Gamble Company to test water Internet marketing and electricity providers, and founded almost the earliest O2O e-commerce project "life home" in China.