Home >

Tory Burch Will Launch The Sports Line This Year.

2015/5/14 18:37:00 49

Tory BurchSports LineBrand Strategy

In February 2004, Tory Burch, who was born in the valley of vale, Philadelphia, founded the designer of the same name and opened the first flagship store in New York.

Perhaps the most famous brand is the gold Sequin dress worn by Gossip Girl, the heroine of the Girl Blake Lively.

In addition, Paris Hilton, a famous American "big lady", is also a fan of Tory Burch. It has been photographed by the media to play the double ballet shoes of Hilton T.

Sports wind fashion, you and I have heard the cocoon.

WWD reported in February this year that the largest investor in Tory Burch bought shares from smaller investors holding shares. In the latest round of equity pfer, the value of the shares pferred to the company was as high as $2 billion, and the overall valuation rose to $3 billion 500 million, up from 1 billion 250 million yuan (about 7 billion 760 million yuan) two years ago.


The US luxury brand Tory Burch has recently announced that its sports line will be released this year, called Tory Sport.

This brand new category will be launched synchronously in all channels, including the entity store and the electronic business platform named torysport.com. At the same time, the brand will also create momentum for blogs and social media.

Designer Burch regards it as a "critical step" in the development of the company.

She said: "this is equivalent to creating another brand that combines sports function and fashion. There will be products for Yu Ga, jogging, tennis and golf."

although

New line of sports

The specific launch date has not yet been finalized. According to WWD reports, Burch has spotted a storefront in Fifth Avenue, New York, devoted to the sale of sports products.

When asked about this, a spokesman for Tory Burch said that no confirmation was yet available.

From childhood to sports, and Burch, tennis and skiing fanatics began brewing several years ago.

Sports product line

And she herself does 45 minutes of exercise every day.

In July 2014, Tory Burch officially launched the high-end accessories with the Fitbit Flex, a tracking device for sports and sleep, including metal pendants and bracelets, and fashionable printed wristbands suitable for everyday wear.

The accessories designed by Tory Burch make the wearable devices look fashionable.

According to data released by New York based NPD research company in February 2015, leisure sportswear rose the most in all consumer categories. Especially in the US women's market, sportswear revenue increased by 8% compared with 2013, sports corsets, Polo / golf /

Rugby jacket

Sportswear and legging sales growth is also quite obvious.

"Leisure sports" is no longer a trend, and it means a comfortable lifestyle for consumers of all ages, "explains Marshal Cohen, the NPD industry's chief analyst.

According to Barclays estimates, the United States sports apparel market will grow by nearly 50% by 2020 and its market value will exceed US $100 billion.


  • Related reading

PEAK'S "Star Race" Step Into Campus

Instant news
|
2015/5/12 9:41:00
26

Latest Data: The Elderly Clothing Market Is The Industry Potential Stock.

Instant news
|
2015/5/12 8:52:00
43

星期六电商业绩喜人 有望开拓海外市场

Instant news
|
2015/5/11 15:18:00
23

七匹狼应对电商冲击 从颠覆到改变

Instant news
|
2015/5/11 9:38:00
30

2015 China International Fashion Week Is About To Open.

Instant news
|
2015/5/11 9:13:00
112
Read the next article

The Investment Period Of Brunello Cucinelli Has Ended.

The 2015 is the last year of the group's "three year investment period", benefiting from the solid foundation of the investment planning group and continuing to focus on the technology of "Made in Italy". Next, let's take a look at the detailed information.