Instagram Won The US Fashion Awards To Draw Attention.

This month, the CFDA awards awarded the best media award to Instagram.

The best media award winners include Style.com editor Tim Blanks, well-known fashion photographer Bruce Weber and others, but now they are captured by a picture sharing App.

It is deeply felt that in recent years, social networking sites and smart phones have changed the fashion marketing and publicity methods thoroughly and substantially.

It is worth mentioning that this award was awarded to Instagram founder Kevin Strom by Kim Kardashian, the social media queen who had more than 33 million fans on Instagram.

Richel Arthur, a digital trend analyst at WGSN, a trend research firm in New York, said that in addition to using social networking sites as tools for communication between brands and customers, fashion designers also use it to find creative inspiration. The boundaries between the two are very vague.

"For the fashion industry, the market is closely related to designers.

So designers must have a special business sense.

Arthur said.

Only a short while ago,

They travel to the prairie and other places, visit galleries and botanical gardens, and find inspiration from buyers or customers.

Nowadays, browsing a few websites is like a fast journey, and fans are just like fellow travelers who are quick and direct feedback.

Zach Posen, an American designer who has 820 thousand fans, said: "through

With comments and pictures, we can examine our works from a new perspective.

Last year, when Posen was bathing in the Bahamas, he posted several sunset photos on Instagram, and each received more than 6000 "praise".

"I soon noticed fans who wanted to see the patterns printed with these colors," Posen said.

"My team and I digitized the patterns and printed them on crepe de Chine."

Posen finally used this sky blue and pink silk to make a long dress in the spring and summer series of 2015.

Claire Witt Keller, the current creative director of Chloe, said that in the past, digging and digging for inspiration and designing emotional boards required weeks of research. Now, it's all right to collect materials from Instagram in the afternoon.

British designer

Obsessive compulsive disorder continues to refresh Instagram, "there is no doubt that Instagram has penetrated into my way of thinking and design.

I like to collect images and put unrelated images together so that new things can never be thought out. "

But Erdem also said that roaming social media is still the "second-hand resource" of inspiration.

Rebecca Minkoff, a designer in New York, thinks that displaying works on social media has also become part of the design.

"People change photos to show the best side," she said. "It affects me, thinking about how a work should be photographed, whether the color saturation is suitable for filters, and how the finished products will be pformed."