Lingerie'S Innovative Design Needs To Be Improved.

Although the lingerie market is regarded as an adverse market at present, the management of Lingsha has obviously not benefited from it.

The recent group of 2015 annual financial reports of the group, the risk of inventory since 2013, is still trapped in inventory problems.

It is reported that in the 2015 fiscal year ended December 31, 2015, the group's annual

Losses continued to expand, compared with net profit in the 2014 fiscal year, 1 million 958 thousand and 700 yuan, recorded a decline of 37.22% to 20 million 683 thousand and 100 yuan, operating income also continued to decline, from 331 million yuan in the 2014 fiscal year to 37.94% yuan to 205 million yuan, the basic earnings per share also fell to -0.213 yuan, a year-on-year decline than the 2014 fiscal year continued to expand.

Group said, due to overcapacity, industry competitiveness, product innovation ability, led to the group's core competitiveness of underwear products in the current market did not pull the group's profitability growth, and accounted for 6.58% of the group's total income of underwear category for the group gross profit margin contributed 10.29% of the annual growth rate, therefore, the Group expects that in the current 2016 fiscal year, will increase underwear product market expansion to improve the company's profit.

Although the development of the underwear market is huge at present.

However, because of the fierce competition in the market and the disorderly competition becoming the normal industry, there is still a lot of resistance to the development of the company.

However, through innovative design, it may be able to regenerate the consumer's desire for young consumers.

In terms of inventory, the group said it was in the 2015 fiscal year.

For 93 million 578 thousand yuan, compared to the 2014 fiscal year, down 29.41%, but due to the continuous inventory risk in 2013 fermented, so the group's inventory pressure is still in.