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Finish Line And Adidas Work Together To Create A Win-Win Situation

2016/6/28 10:02:00 62

AdidasSportsSporting GoodsIntelligent ManufacturingRetailShoes

In March of this year, when Sports Authority entered the court winding up, 463 of its chain stores eventually failed to take over, and the whole line was closed.

The debt owed to Sports Authority is $11 billion, which is a drag on Under Armour and Nike. The former needs to reduce annual earnings forecasts, which is also downgraded by Morgan Stanley, Bank of America and Merrill Merrill.

"Fortune" refers to the fate of Sports Authority, reflecting that customers are turning to online shopping (Amazon is the main beneficiary).

Sports Authority. Because of poor management, store design is not consistent with time and other factors, it has no recalcitrant force in the white hot competition, and has taken the lead in bankruptcy. Economic analysts expect the economy to be uncertain.

Sports retail

The phenomenon of excessive expansion will continue to look for the next sacrifice. Even the latest Dick s Sporting Goods performance is reflected in the retrogression of Holiday Quarter earnings.

Amid the panic, Finish Line, a chain sports shop, even recorded business growth against the market.

In fact, Finish Line announced early this year that it had cut 150 stores, but its quarterly results far exceeded analysts' expectations. Even in the shadow of Brexit, the stock market went up 21% and returned to its new high in 2008.

The company CEO Sam Sato Sato was split on the teleconference, and the company was driven by the Adidas.

Sam Sato bluntly Adidas momentum like rainbow, the whole world has high hopes for this brand, NMD, Ultra Boost, Super Star, Stan Smith four shoes saved the company, is the main factor of the performance of Finish Finish is overjoyed.

Hope for future

Adidas

Cooperation, continue to promote the company's development.

Adidas not only designed to reverse fate, but also

Sports equipment manufacturing industry

We will rebuild our position and lead our partners to win win situation.


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